Another day, another marketing post, am I right? These days, it’s a challenge getting people excited about receiving yet another promotional email. How do we know this? We asked a number of business owners and found that they often throw in the towel because they...
One of the easiest and most economical ways to add more merchandising space to your retail location is by adding Power Wings to your gondola shelving endcaps. Not only do these expand your merchandise area and allow you to display virtually any type of product, but...
Check out your competition. Too many business people neglect to do this. How in the world will you know where you stand in your market and your category if you don't keep an eye on the other guy? Do competitive shopping, but go with an open mind. Don't waste a lot of...
Ever go into a store and have someone who worked there asked: “Can I help you?” Of course you have. And 9 times out of 10 you replied with a “No thanks, I’m just looking.” That four-word question, “Can I help you?”, simply BEGS that response. It’s programmed into our...
Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU? Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer:...
So, you have a successful retail business and you want to grow, consequently, you are considering opening a new location. The old real estate adage “location, location, location” has merit, but, it goes much deeper than what you think. “Location, Location, Location”...
Placing signage in and around gondola shelves is tricky business. Effective signage can increase sales by drawing shopper attention to the products, educate prospects to the benefits of owning the product, advertise special pricing, generate revenue for your store...
Over the past four years we took a family condiment and an idea and built a business. Joe's Sauces started out as a single product and this year, we will introduce our third to the marketplace. Looking back on over 300 in-store demos, ten food shows, and three years...
In 2014 I retired from the glamorous lifestyle of photographing weddings. I say glamorous because people looking in on that world believe it to be. You’re running around in exciting places, beautiful venues and yes, sometimes surrounded by glamorous events. It is the...