Why custom doesn’t mean costly. The word ‘custom-made’ is all too often synonymous with high cost. As people, we tend to relate ‘custom-made’ to luxury items like built-in cabinets for our homes or special drapes designed for the living room.As retailers,...
Retail Display Signage: Your Store’s Silent Communicator Retail signage works 24/7 telling your customers about your store, where to find things, what a product is, what it can do for them, and their cost or savings when they buy. Telling a Complete Story There are...
Moving Product Faster: Floor Stack Displays Small or large, products move faster when using floor stack displays. Floor stack displays are commonly used to draw attention to hot-ticket items, thereby making them easier to find and consequently easier to purchase. ...
How Shelf Dividers Enhance Sales: Retail Display - Divide and Conquer Simplicity and structure, it’s how shoppers gauge ease of shopping, and today’s retail owner has many display options at the shelf level. It is amazing, though, how many stores do not employ this...
Adding a Product Focal Point : Radius Shelves to the Rescue! Straight rows of shelving may display products, but they may not get them noticed by the passing shopper. It is only when you are able to stop a customer’s eye movement that you begin to create a focal...
Putting the Shopping Cart before the Horse: A General Discussion about In-Store Shopping Carts & Baskets Though the title is a play on words, putting the ‘cart before the horse’ is ostensibly connected to many business decisions. Is the store shopping cart an...
Building the Impulse Display: The Power of the Consumer Impulse Purchase While many consumers spend weeks, or even months, researching products before making a big purchase, almost everyone spends money impulsively from time to time. In fact, many people have revealed...
The Importance of Seasonal Merchandising: How Display Shelving Makes It Happen Every retailer knows the sales opportunity of seasonal products. No matter what type of retail store you manage, the most effective way to connect with your customers and increase sales is...
Stylish Gondola End Caps: Store Fixtures and Customer Perceptions Important Real-Estate Gondola end caps are a vital part of retail merchandising. Sales of a productive end cap will exceed 5 times the inventory turns, compared to regular shelving. End caps feature new...